Ask The Expert: How do I make my summer mailer stand out?

Posted by BOXFOX TEAM on

A ton of clients come to us looking for guidance on how to stand out during the summer months -- a time of perpetual Out of Office notifications. What clients often don't realize is that the summer months provide a nice touch point for corporate gifting because the beginning of Q3 means an exciting new time to stand out, without the noise of the holidays to compete with.
Whether you have an exciting summer launch to celebrate, want to generate buzz for a new product or service your company is unveiling or are looking to reach a new target market, the perfectly timed mid-year mailer will get you noticed even during the dog days of summer.
Send along a themed box that will spur a business conversation and convert to some real ROI. Service Now’s tech-forward box is the perfect shareable gift for prospective clients that they’re targeting, while keeping tech and service at the forefront.
Incorporate an informational insert. 
Whether it’s a quick explanation on why you’re reaching out, or all inclusive offerings insert, give them some context to the gift and even explain how you hand-selected these products for them! We offer the ability to print custom cards and collateral to incorporate inside every box. Advent Health sent this Health Challenge mailer with branded collateral and even included a calendar so their participants could keep track of their progress!
Keep it branded, yet personal.
Showcase your brand in a tasteful way with our customization options! Salesforce used a box band and custom card with their gifting suite to keep their brand at top of mind, while still letting their products shine through.
No gesture is too small!
Send prospecting gifts to your targeted list, and see the conversions roll in! Apps Associates sent gifts announcing their new private cloud service, with the hope that their recipients would go to their website and register for a free trial. With a thoughtful and well targeted gift box, the ROI can be ten-fold compared to traditional advertising and marketing.
Feeling inspired? Please reach out to to speak with one of our dedicated Concierge project managers to get started! We'll work with you to create a custom mailer to send out this Summer and beyond.

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