Hello from the depths of trade show season: an important time to get industry updates and see the newest product innovations in real life so that we can offer you the best of the best product all in one place. One of our FOXES, Lindsey, just returned from the one of the biggest show of the year, WWD Magic trade show in Las Vegas. If you're planning to attend a show, here's her hot take on how to make the most of your time and resources before, during and after the event in order to maximize your experience and turn those new business connections into relationships.
Before you head out for a whirlwind couple of days in Las Vegas, a game plan is necessary to maximize your time. There’s a good chance your big goals include getting your target accounts to stop by your booth or to end the week with a rolodex full of leads.
Sending a thoughtful pre-trip message can guarantee success in both of these areas. In lieu of an email or a phone call, it's important to send something that grabs their attention. We'd suggest using BOXFOX to create a beautiful "survival kit" that gives your target accounts everything they need to get through the busy event. The doubles as a thoughtful gesture and provides a clear call to action to lock in a meeting or stop by your booth. A couple of our favorites include Well-Kept tech wipes for keeping all your devices clean and fresh while working overtime, a Corkcicle for water or coffee on-the-go and a stylish notebook for jotting down appointment details.
NETWORKING AT THE SHOW
Did you ace your pitch and now you need a next touchpoint to convert an interested client? Using BOXFOX’s Concierge portal you can quickly build a custom box (based on a key fact or figure you discussed perhaps?) and ship it to arrive on their doorstep (or desk!) right when they return post-show. Not only will it be a welcome surprise, it will be key to leave a lasting impression and stay top of mind. This is also another great chance to create a natural conversation starter, since every buyer’s inbox is overflowing after meeting with vendors for several days, but we promise that this one will definitely steal the show.
MAKE THE SALE
Last, but definitely not least, strategic follow up and long term sales planning is an essential ingredient to ever post-show process. Networking and the connections you make at trade shows could end up being vital to your long term sales strategy, and it’s important to stay in touch after. We can help create a custom box that fits your company’s brand messaging to be used to target accounts for new business initiatives. Let BOXFOX put together the perfect sales prospecting mailer that can be fulfilled, packed and shipped from our warehouse and sent directly to your soon-to-be clients.
Thanks for reading!
-Lindsey & the BOXFOX Concierge Team
Have a tried and true trade show survival tip? Email us at concierge@shopBOXFOX.com to share with us. We'd love to learn more.