FOX TALES // The Thought That Counts

Posted by Molly Sanders on

Between the holidays, Valentine’s Day, and birthdays, the discussion of “bad gifts” has come up again and again among our friends. A $10 iTunes gift card to celebrate a 2 year anniversary, a single Hershey’s chocolate bar for Valentine’s Day, or a re-gifted peach candle for christmas. We all know that these are bad gifts, but what exactly makes them bad?


This whole gifting thing is honestly pretty complicated (which is why we do what we do), and while it is the thought that counts, the thought to give a gift is not enough. It is the planning and reasoning that goes into choosing the gift that truly counts. A gift can represent the relationship itself- conveying the seriousness of the relationship, the nature, and the level of closeness. What you give someone is essentially a reflection of how you see them. So you can understand why our friend was disappointed when she received a $10 iTunes gift card to celebrate her 2 year anniversary with her very serious boyfriend. The gift left her questioning, is this relationship not as serious as I thought? Does my boyfriend see me as a middle school girl who just got her first iPod Nano? We tried to come up with excuses for him...but we honestly couldn’t.

The best gifts that we have received here at BOXFOX have made us feel loved, understood, and known. Those are the feelings that we hope to bring to all of you when you receive a BOXFOX from friends, family, or lovers. We know that gifting is a true art, even with ample planning and deep thought, the execution can be difficult to perfect- that is where we come in. With gift-boxes that you can personalize, you can curate the perfect gift with all of the thought, all of the planning, and all of the ease.

Because let's be real...if the thought is sh***y, then it doesn't count.

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