Here at BOXFOX, we’re all about the brands we carry. The numerous brands we work with truly make our business, which is exactly why we’re very particular when developing our partnerships, as we always want to make sure they’re companies we’re passionate about. This week, we’re giving a nod to one of our favorites; an innovative, inspiring brand unlike any other, Pinch Provisions.
This week we chatted with Stephanie Kaplan, Co-Founder of Pinch Provisions as well as Paul Kilian, Senior Account Representative who shared with us the most rewarding parts of working for the company, where the company is headed, and so much more! Read along below //
What do you love about partnerships at Pinch Provisions? We LOVE the Starbucks collab.
Partnerships allow us to explore themes and make aesthetic choices that we might not normally have the opportunity to consider. Finding the right marriage between two brands is always an interesting challenge, especially given that our products are so small! There is often barely room for another logo. But the collabs we’ve done over the years have been rewarding both from a creative and strategic perspective. And, yes, seeing our kits in Starbucks everyday is the ultimate thrill!. It’s truly an honor to have such amazing consumer brands and leading retailers trust us with their brand identities.
What’s something about Pinch Provisions that everybody should know about?
Right now we are celebrating the tenth birthday of our signature Minimergency® Kit! This little kit not only changed the face of personal care, but it changed our company as well. If you stacked all of the minis we’ve sold from end to end, they’d be taller than over 500 Sears Towers. And it just so happens that we are celebrating with another collab: a limited edition Minimergency Kit with our friends at Sugarfina.
What is the most rewarding part of your job?
The customer is at the heart of every kit we develop. We think through all of the scenarios that he or she may encounter, and create a kit around those experiences. We truly try to be as thorough as possible and fill the kit with as many solutions as we can. That’s why we love hearing stories about how our kits saved someone in a pinch! From weddings to interviews, date nights to vacations, you wouldn’t believe some of the crazy tales we have heard. We live for those stories.
Where do you see the future of Pinch Provisions headed? Do you have any exciting updates in store that you’d like to share?
We’re going to keep pushing the boundaries of what it means to be prepared, hopefully slaying some trends along the way! We just wrapped up Spring/Summer 2019, and while we can’t divulge what’s in store, it’s one of the strongest collections we’ve ever put together.