Behind the Brand / BOXFOX Cards

Posted by BOXFOX TEAM on

Here at BOXFOX, we hold ourselves to a high standard of packaging that’s pretty and personal. To us, there’s nothing more personal than a gift that’s thoughtfully curated and crafted and topped with a handwritten note.

 

When we started this company, one of the voids we sought to fill was the feeling of gifting with a personal touch. One of the many ways we seek to humanize our brand is by handwriting every, single card message that is placed atop our boxes. 

 Our CEO, Chelsea has personally designed every keepsake card that tops off our boxes herself, and believes that the card is as special as the message. Our overarching brand card is the, "You're a Fox", and there is something for everyone. 

B R I D E S M A I D :

 C H E E R S : 

THINKING OF YOU: 

 

 We asked Chelsea about some of the motivation behind the design:

1. Why did you decide to make the cards flat and outside of an envelope?

Growing up (and now), I collect postcards. I have hundreds. I wanted our cards to feel sturdy and simple, with little affirmations or art pieces that the recipients would hang on their walls or bulletin boards at work.

2. Where do you get the inspiration?

Our cards are great, because I can really create anything I want. Whenever I get inspiration, I always try to make something immediately.

3. What's your favorite part about designing the cards?

When I see insta stories or go to people's houses and see the cards framed or up on their walls, integrated among their pictures and mementos like a keepsake. 

4. What's your favorite card?

It's a tie between the Cheers and the Love You Mean It. The Cheers is special to me because I was just sketching that Little League-esque type for awhile and we added a very light blush layer under the gold. It just feels very our brand.

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